Any mission.
We're developing one truck bed system that locks up your gear, shelters you for the night, carries overhead loads, and slides out of the way when you need the whole bed. The prototype works. The production design is being finished now, and we want your input.
Open by design.
Exposed by default.
Truck owners ask their bed to do four jobs. Nothing on the market does all four.
So owners stack products, spend thousands, and still can't get into their own bed.
One rig. Every job.
Secure
Zip it closed and lock your gear in the bed.
Shelter
Sleep in the bed, out of the weather. No tent to pitch.
Overhead
Utility bars carry boats, ladders and lumber up top.
Slide it
to the cab.
The whole rack and canopy ride on a rail. Slide them forward and your entire bed is open for anything.
- Production goal: one person, operating it from the side of the truck.
- No tools, no removal, nothing to store in the garage.
- Fits half-ton, midsize and heavy-duty pickups.
Pallets
Gooseneck
Toys
Images show the SlickRack prototype. The production design is being finalized; finish and details will change.
Deploy and put away.
Unedited footage of the working prototype. The production version is being designed for one person to do all of this from the side of the truck.
Rack deploy
Setting up the rack and canopy from the cab. About 5 minutes.
Rack back
Collapsing it forward to open the whole bed. About 10 minutes.
Wherever the day goes.
Every image here is the SlickRack prototype. The production version is in design now.
Prototype images. Finish and details will change in production.
Where SlickRack is today.
We're engineers and supply chain people, building this the careful way: prove it, design it for production, test it hard, then build it.
- DoneWorking prototypeDesigned, fabricated and sewn in Utah County. Driving on a Ram 1500.
- DoneBYU Rollins Center traction grantFirst stage of funding awarded to move into production design.
- NowProduction designDetailed engineering, structural load cases, and the canopy fabric system.
- NowOwner validationSurveys, focus groups and reservations from truck owners like you.
- NextManufacturing planLocal steel, aluminum extrusion and sewing partners.
- NextTorture testingShake and load testing of the production unit before anything ships.
- ThenDeposits and first production runReservation holders get early access.
Find a Way.
Bright Angel Industries builds and brings exceptional products to market: useful, innovative, simple, engineered and built for work. Our focus is products that give individuals and families more.
Bright Angel Industries exists to help humanity prosper.
We believe the world should not be limited by scarcity, but expanded through ingenuity. Every worthwhile invention, every thoughtful design, and every act of craftsmanship has the potential to leave people more fulfilled than they were before.
More capability. More opportunity. More knowledge. More beauty. More freedom. More joy.
We believe the greatest companies are not built to extract value from the world. They are built to create it.
To help current and future humanity flourish by creating exceptional products and engineering that expand what people can discover, build, and accomplish.
A future where each generation can experience the world more abundantly than the one before it.
Core values.
Beautiful · Useful · Elegant · Durable · Simple · Timeless · Exceptional
Every Bright Angel product should be all seven. Every detail should exist for a reason.
Why "Bright Angel."
Bright Angel comes from the Grand Canyon: the creek, the spring, the canyon and the trail of that name. It's a powerful image of giving, an oasis in a desolate place, and a heritage symbol of the Southwest, the founder's birthplace and much-loved land. The name also speaks to the brightness of our innovations, and to guidance toward something better.
Our mark is a hovering North American falcon. A hovering falcon has perspective unavailable from the ground. It sees routes, opportunity and resources before others, and it patiently surveys the landscape before acting. It stands for wisdom before action, vision before speed, and purpose before power. Like the falcon, Bright Angel seeks to help people discover possibilities they could not previously see.
Jaron Diehl
A civil engineer by profession, I spent several years designing high-voltage transmission systems, a kind of engineering that demands thoughtful design, quality control, and multi-stakeholder involvement. Today I'm an MBA student at BYU's Marriott School of Business, focused on global supply chain and operations.
By trade and attitude, I see myself as someone who seeks to empower people and help them have more abundantly. Bright Angel Industries (BAI) is an innovation company and my personal brand, an extension of my strength and hopes.
My aim in founding Bright Angel Industries is to find good solutions to real problems, and to be the quality leader in bringing those solutions to market. I believe in an abundant world, and I want all BAI products to bring joy and excitement to individuals and families everywhere.
Based in Orem, Utah. Forever a Western brand.
How it fits together.
Bright Angel IndustriesThe company, home for useful products, built to last.SlickRackOur first product, a truck bed system in development. One rack. Any mission.About SlickRack
One rack. Any mission.
SlickRack came from my own frustration with the truck bed products on the market. Every cover, rack and tent makes you give something up, and none of them let me use the full capacity of my truck. So I designed and built one system on my own Ram 1500. Now we're turning that prototype into a product.
To maximize the capability of pickup trucks through our innovative ecosystem.
A world where every truck user can have full use and simple flexibility from their truck.
Production design goals
These are the targets the production SlickRack is being engineered to. They'll be confirmed by load and shake testing before anything ships.
- Four jobs, one systemSecurity, protection, overhead capacity and accessibility for your truck bed.
- Easy from one sideOne person adjusts it from the side of the truck.
- Built to carry100 lb at 5 g dynamic per bow. 1,000 lb static across the bows combined.
- Off-road durableQuiet and rattle free on the road. Tolerant of dust, mud, sun and abuse.
- Easy to maintainLow-failure components and simple upkeep.
- Moves with youHardware transferable to your next truck.
- Accessory ecosystemA robust lineup of add-ons built around the rail system.
- Simple productionDesigned to be built well, consistently, every time.
- Quality leaderThe standard others in the category are measured against.
Reserve yours.
When the production design is locked, the first SlickRacks will be built in limited numbers in Utah. Reserve a spot now to be first in line. There's no payment and no obligation.
- First to hear when refundable deposits open
- Early access to the first production runs
Hold my spot
- Tell us your truck and bed length
- Pick rack + canopy or rack only
- Leave your email for early access
Takes about a minute. Collected through BYU Qualtrics.
Help us build it.
SlickRack is being shaped by the people who'll use it. Pick whatever fits. Every option takes a few minutes or less, and you don't need to own a truck.
Give your take
Rate the idea, pick the add-ons, finish and canopy color you'd want, and tell us what would make it better. There's room to say as much as you like.
Give your takeRefer or collaborate
Know a truck lover, a fabricator or canopy shop, a dealer, or someone with strong opinions on gear? Point them our way. Want to help build SlickRack yourself? Tell us how.
Refer or collaborateThe full survey
The deep dive on how you use (or would use) a truck, what you've tried, and what a system like this is worth. Truck owner or not.
Take the surveyResponses are collected through BYU Qualtrics. Contact info is optional, used only to follow up about SlickRack, and never sold.